I came across an article and video on the Huffington Post in the Huff Post Women section that demonstrates why Simply Zee Imagery is focused on "Capturing your best YOU!" I want to be clear that I am not anti Photoshop. Photoshop is an amazing and powerful tool that really extends a creative's visual communication ability. However, when it comes to producing an image that represents you, I prefer to utilize fundamental lighting and composition techniques as a base and Photoshop as an enhancer.

Check out this video clip, it's very eye opening...

http://www.huffingtonpost.com/2014/02/14/photoshopping-real-women-cover-models-buzzfeed_n_4790401.html